Hunter councils including Cessnock, Maitland, MidCoast, Muswellbrook, Port Stephens, Singleton and Upper Hunter have joined forces as part of Motorcycle Awareness Month to promote rider safety.

Port Stephens Council Road Safety and Traffic Officer Lisa Lovegrove says the Joe Rider campaign aims to develop new habits — encouraging drivers to look out or motorcyclists.

“Motorcyclists are more exposed than any other vehicles on our roads. This October we can all play our part when driving by being aware and checking our blind spots for riders.

“Motorists should keep an eye out for our riders wearing the Joe Rider vest and when they reach their destination report sightings for the chance to win a $50 voucher each day.

“We’re asking drivers to be more aware and develop new habits by checking their blind spots and mirrors, and being cautious at intersections.

“It’s all part of our aim to promote rider safety, reduce the incidences of ‘sorry mate I didn’t see you’ (SMIDSY) accidents and make riders more visible on our roads.

“By helping spot Joe Rider, you’re helping motorcyclists ride to live,” Ms Lovegrove said.

Riders from the Hunter Region will be kicking off the first Joe Rider week-long campaign with a ride from Port Stephens Council through the Hunter Valley on Saturday 17 October.

More information about the competition can be found in the terms and conditions or contact Port Stephens Council Road Safety and Traffic Officer Lisa Lovegrove at Lisa.Lovegrove@portstephens.nsw.gov.au.